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Revised CPR guidelines in dogs, cats emphasize speed, standard techniques

AVMA News

On June 26, the Reassessment Campaign on Veterinary Resuscitation (RECOVER) Initiative unveiled the first major revisions to its global veterinary CPR guidelines since 2012, setting new life-saving standards based on scientific advancements and extensive community feedback.

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Ergen, Quammen kick off campaigns for 2025-26 AVMA president-elect

AVMA News

Mary Ergen, a small animal practitioner from suburban Nashville, Tennessee, and Jennifer Quammen, chief veterinary officer of a veterinary technology company from Walton, Kentucky, are running for 2025-26 AVMA president-elect.

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AVMA Board chair addresses challenges to VCPR, advocacy efforts

AVMA News

About halfway through his term, he spoke with AVMA News about the Association’s grassroots opposition to a “well-funded” campaign to redefine the veterinarian-client-patient relationship (VCPR). Charles Lemme was elected chair of the AVMA Board of Directors this past July during AVMA Convention 2023 in Denver.

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AVMA, American Psychiatric Association lead Twitter chat about pets, mental health

AVMA News

The AVMA and the American Psychiatric Association (APA) ended a monthlong social media campaign to raise awareness about companion animals and mental health with a Twitter chat on the importance of the human-animal bond and prioritizing wellbeing.

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Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy

Sales and Marketing Management

The post Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy appeared first on Sales & Marketing Management. Their expertise can help elevate projects, as well as fill some of the gaps in how marketers may approach content creation by default.

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Bailey shares his vision as he seeks AVMA presidency

AVMA News

Bailey, a board-certified veterinary radiologist, launched his campaign for 2024-25 AVMA president-elect on July 14. And two members of the AVMA House of Delegates—Drs. Elizabeth Boggier and Gary Marshall—are vying to be the 2024-26 AVMA vice president.

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AdMall’s Account Intelligence Helps Land Radio Branding Campaign

SalesFuel

Challenge: Create a compelling radio branding campaign to bring in new customers Amber Smith, an account executive for Federated Media , says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.

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