15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. To help you achieve this, we’ve put together a list of some our most-loved and highly successful resources to inspire, educate, and help you reach your employer branding goals.

Happiness finds Grumpy Cat

4 The Love Of Animals

This adorable Friskies and PetSmart, co-branded video follows a loveable dog named Happiness who recognizes Grumpy Cat in the aisles of a PetSmart.

2015 206

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Dog and Puppy Development

4 The Love Of Animals

Dog Development graphic created by Pet365 – a UK stockist of stunning dog beds and brands like Hamish McBeth. Click here to view the full post. just for fun

Born To Play!

4 The Love Of Animals

Beneful brand dog food is launching a video series featuring some fun-loving dogs that spread random acts of play in the most unexpected places. As you can see, there’s a lot of cuteness involved! Now, go PLAY with your pup (or kitty, or whatever adorable pet you have)!

2012 204

Beneful Unleashed the 2014 Dream Dog Park!

4 The Love Of Animals

The fire-station themed renovation marks the fourth half million dollar dog park transformation by the dog food brand. About Beneful Brand Dog Food. Introduced in 2001, Beneful is one of the most successful dog food brands in the Company’s history.

2014 204

Voluntary recall of Waggin’ Train and Canyon Creek Ranch treats

4 The Love Of Animals

Nestlé Purina PetCare Company announced it is voluntarily withdrawing its Waggin’ Train and Canyon Creek Ranch brand dog treats sold in the United States until further notice.

2013 253

Earth Friendly Makeup - But What About Animals?

Critter News

Here's an article highlighting some "earth friendly" makeup brands. Now, it may be that none of these brands are tested on animals (certainly not Sheila McCartney's Care right?), The article talks about health and safety, but mentions nothing about whether these products are animal-tested. It doesn't even raise the issue as an eco-concern. but the article made me question the assumption that "earth friendly" is naturally equated with "animal friendly.".

2008 100

Nom-Nom-Nominate Beggin’ Giveaway

4 The Love Of Animals

and a lovely Beggin’ branded bag to hold them all! Beggin’ has a special program going on with Sam’s Club through the end of October. You get to cast your vote to help get your dog’s favorite Beggin’ flavors featured in a special Beggin’ Party Pack that will arrive at Sam’s Club in March 2014.

2013 254

Chinese Dogs Die From Imported Food

Critter News

A local distributor of a popular brand of dog food said Monday it had suspended sales of the product following reports that dogs who ate it had died from aflatoxin poisoning. said the company stopped selling Optima brand dog food last week and notified its customers not to feed it to their pets after receiving complaints that dogs became sick after eating it. The food in question is from Australia.

Purina Cat Chow Real Stories Project

4 The Love Of Animals

Five grand prize winners will each receive a $5,000 cash prize, a one year supply of Purina® Cat Chow® brand cat food for one cat, and have their cat relationship story told through a Purina Cat Chow brand online video. This one is for you dear cat lovers!

2012 153

Beneful Dream Dog Park Contest

4 The Love Of Animals

To recognize and celebrate these special moments, Beneful® brand dog food is announcing its Dream Dog Park Contest that invites dog owners to share ideas for the ultimate dog park for their daily adventures with their best buddy.

2011 194

Paws at BlogPaws

4 The Love Of Animals

There were some seriously adorable pets in attendance, in addition to many great pet brands and wonderful speakers. We had a great time meeting all the furry attendees at BlogPaws this year.

2012 201

50 Years. 50 Shelters.

4 The Love Of Animals

Care Package valued at $1,000 that will include Purina® Cat Chow® brand cat food, Purina® Tidy Cats® brand cat litter and general cat care items. Purina Cat Chow just launched “ 50 Years. 50 Shelters. ” a program that will support 50 cat-focused shelters nationwide and donate up to $200,000 in product and monetary donations to acknowledge these shelters’ dedication to the cats they serve and helping them find forever homes. Purina Cat Chow “50 Years.

2013 198

Share The Joy Giveaway from @Beneful

4 The Love Of Animals

One lucky reader will win a one-year supply of Beneful brand dry and wet dog food and treats! Does your dog have the dinner doldrums? More than one-third (34 percent) of the U.S.

2014 232

Waggin’ Train Tail Waggin’ Jingle Contest

4 The Love Of Animals

Adkins will judge the semi-finalist entries using the following criteria: jingle describes the good times enjoyed by the entrant and his/her dog (50%); musical performance reinforces the Waggin’ Train brand’s wholesome fun personality (25%); and overall creativity/originality (25%).

2011 180

PROJECT: Pet Slim Down (giveaway)

4 The Love Of Animals

Target and Purina have joined forces to create this awesome program which includes downloadable tools, and even a $1 coupon for any Purina ONE brand product. Project: Pet Slim Down is a free online program designed to help your pet lose weight.

2013 248

Be Happy with Purina (and win a custom tee)!

4 The Love Of Animals

Be Happy is a new pet food brand by Nestlé Purina PetCare Company that celebrates happiness as a way of seeing the world. In addition, the brand offers the Purina Happiness Guarantee: if a consumer is not completely satisfied with his or her experience, Be Happy will provide a refund.

2012 189

Play. It’s good for you!

4 The Love Of Animals

To inspire folks to get more play in their day, Beneful brand dog food is launching a video series featuring some fun-loving dogs that spread random acts of play in the most unexpected places.

2012 202

Shine a Light on a Shelter

4 The Love Of Animals

Purina ONE® beyOnd® brand dog and cat food and GOOD have teamed up to host the Shine a Light on a Shelter challenge and award a $10,000 grant to an animal shelter doing great work.

2012 191

Emme Loves Ami!

Animal Person

And to my surprise, she picked them out of her Whole Foods brand canned food loaded with animal products. Finally, it arrived--a medium-size bag (4.4lb for $22.95 + shipping) of Ami vegan cat food (via Vegan Essentials ).

2009 130

Rethink Litter!

4 The Love Of Animals

To celebrate the millions of cat owners around the country that make good green choices for their cats, home and environment this summer, Yesterday’s News , a cat litter brand made with recycled paper products, is launching the “ Rethink Litter!

Litter 151

Trader Joe's Eggs NOT Humane

Critter News

As of this time, all Trader Joe's brand eggs come only from cage-free hens. Any conventional eggs sold in our stores are in a brand name carton, not under the Trader Joe's label. I decided to look online for some information regarding the "Organic Free Range Eggs" that Trader Joe's, my favorite store, sells. Here is what their web site says. A Note About Eggs At Trader Joe's we listen to what our customers tell us about the choices we give them.

Eggs 146

Good Idea: OTRADA

4 The Love Of Animals

Here is a bit more from the shop owner: Our brand, Otrada, is about creating the most stylish animal-inspired designs for you and your home. I found some at Target, some in catalogs, some in antique malls, but why wasn’t anyone creating a lifestyle brand for animal lovers?

Good Idea: Ortada

4 The Love Of Animals

Here is a bit more from the shop owner: Our brand, Otrada, is about creating the most stylish animal-inspired designs for you and your home. I found some at Target, some in catalogs, some in antique malls, but why wasn’t anyone creating a lifestyle brand for animal lovers?

“petcentric” mobile application

4 The Love Of Animals

4 on Forbes’ list of 2009 “Best Branded Mobile Applications” after its 2009 launch as an iPhone application, now provides pet owners an even more engaging mobile experience through location-based utility, entertaining content featuring videos and photos, and relevant pet information.

2010 151

Lessons Learned From 4 Years of Animal Person, Part 2

Animal Person

particularly in the name of a blog, as that's part of branding. Yesterday's lessons learned were primarily about blogging. Today they're about language. Lesson #7 Obsessing over language can become counterproductive. And this, coming from a person with a doctorate in Applied Linguistics. I can talk about language all day, every day. How it shapes our lives and our culture. How it changes because it's not static--it's alive.

2010 114

Rally to Rescue Story Contest

4 The Love Of Animals

This nationwide campaign from Purina’s Pro Plan brand promotes the amazing, but often untold, stories of pet rescue and raises awareness about its importance. The pet rescue organization that submitted the winning story will receive $5,000 in Purina® Pro Plan® brand pet food coupons.

Rescue 151

Leap Day is Friskies Plus Day!

4 The Love Of Animals

We are thrilled to celebrate Friskies Plus Day nationwide with cat lovers,” said Kamila Nelson, Assistant Brand Manager for Friskies. “We Friskies is declaring February 29 “Friskies Plus Day”!

2012 153

Summer BBQ Photo Contest

4 The Love Of Animals

The winning photo will be featured on the Chicken Soup site, and of course, let’s not forget the photographer will win the brand new digital camera too! We are happy to announce the Chicken Soup for the Pet Lovers Soul Digital Camera Summer BBQ Photo Contest! The prize?

2010 223

Janet Jackson Continues as Spokesperson for Mink Fur Company

Critter News

Given the fact that Jackson is representing a company that traffics in the fur trade, animal rights activists might get their feathers ruffled by Jackson’s continued associations with a luxe fur brand. What is the attraction of fur? I just don't get it. Wear your own damn skin! I'm disappointed in Janet Jackson and am totally taking her stuff off Rhapsody. No way will I add Jennifer Lopez either. Excerpted from Popcrush.

Fur 116

Group Seeks to Ban Chinese Fur Trade with Australia

Critter News

The dog's fur is used to make Ugg boots, a popular fashion brand in Australia, to line the inside of the shoe. GRUESOME! Excerpted from the International Business Times. Humane Society International (HSI) called on Wednesday for a ban on the fur trade to Australia. The call was issued after the animal rights group discovered that the fur were sourced from the raccoon dog in China, ABC Radio Australia reports.

Good Idea: Grr-nola!

4 The Love Of Animals

Well, this is a great idea from the folks at All American Pet Brands. Now, with the launch of All American Pet Brands Grrr-nola™ Bars, Fido can get the same delicious and nutritious snack. As pet owners, we all worry about their health.

Henry Rollins to Host Weird New Show on National Geographic

Critter News

If "Animal Underworld" sounds a little edgy for the august National Geographic brand -- which has a standards and practices department that vets everything for accuracy -- senior vp Geoff Daniels assures it is in keeping with Nat Geo's mission of exploration and investigation. This sounds to me like it's glorifying the use and misuse of exotic animals. I'm not particularly thrilled about it, even though they are claiming that they are not into encouraging the activities.

2011 109

BOCA to Stop Using Eggs by End of 2009

Critter News

On March 19, 2009 a company representative emailed Compassion Over Killing: "…I am pleased to let you know the BOCA brand will be eliminating eggs in all of its products by the end of this year. Totally missed this story from about a month ago. We anticipate all BOCA products will be egg free in 2010." By removing eggs from their ingredient list, BOCA is withdrawing financial support for factory farms that use battery-cages. They are striking a blow against the cruel egg industry.

2009 100

Jusani; Clothes for a Cause

4 The Love Of Animals

Jusani Culture is a haute lifestyle brand representing a new culture of supporters for a no-kill nation. Not only are their clothes fun to wear, but they help actual shelter pets through the money that is donated via each purchase.

2012 130

We Interrupt Regularly Scheduled.

Animal Person

Earlier in the year Chiquita Brands International Inc. We interrupt regularly scheduled deconstructing, editorializing, commenting and ranting to bring you a letter from John Perkins : Dear Friends Speaking of Democracy, Honduras, and President Obama. In writing my new book Hoodwinked (Random House, Nov 2009 publication date), I recently visited Central America.

Fancy Feasts (For Fabulous Floors)

4 The Love Of Animals

One aspect we realized we’d have to address is The Boy’s eating situation because there’s nothing in between his food and water ‘station’ and our brand new flooring. I’d like to introduce you to one of my two most favorite males on the planet: This is Cyrus.

2014 244

Hill’s Ideal Balance: Behind the Scenes

4 The Love Of Animals

Hill’s listened to consumers who stressed that they wanted more from their pet food than the same ingredients other brands offered — they wanted those ingredients in the correct proportions. I have been compensated for completion of this article. Hill’s Pet Nutrition, Inc.

2013 189

High Hopes

4 The Love Of Animals

The High Hopes brand donates 3.5% Would you like a fun way to celebrate a special day with your dog? What if you could also help shelter pets at the same time? If you said YES!, then High Hopes has just what you need.

2010 141

Fun Time Dog Shop (and giveaway)

4 The Love Of Animals

Fun Time Dog Shop is a brand new online shop for modern pets (and people)! It’s stocked full of high quality dog treats, interactive toys & accessories and artistic dog themed products.

2010 213

Save money caring for your pet

4 The Love Of Animals

Buy discounted food, just buy shopping food in larger quantities can you save huge amounts than buying smaller packets of your favorite brand of pet food. So you finally got that present you have always wanted since you were a little kid.

2012 173

How to ‘treat’ your cat right

4 The Love Of Animals

Manufactured treats are available in a wide range of brand names, and its important to scrutinize their contents in order to make sure the best quality, most natural ingredients have been used, rather than the cheapest fillers with an exceptionally high calorie count.

2012 196

Giveaway: Dogswell

4 The Love Of Animals

We are happy to announce another great product from DOGSWELL , the national brand of premium dog food with added benefits. They just launched salmon-flavored NUTRISCA , which is in their line of foods made without grains. A no grainer!

2011 180