4 The Love Of Animals

MAY 23, 2017

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. To help you achieve this, we’ve put together a list of some our most-loved and highly successful resources to inspire, educate, and help you reach your employer branding goals.

Branding 100

Branding 2017 Chicago Campaign 100

4 The Love Of Animals

AUGUST 7, 2015

This adorable Friskies and PetSmart, co-branded video follows a loveable dog named Happiness who recognizes Grumpy Cat in the aisles of a PetSmart.

2015 206

2015 Cats Branding Animal 206

4 The Love Of Animals

SEPTEMBER 22, 2011

Dog Development graphic created by Pet365 – a UK stockist of stunning dog beds and brands like Hamish McBeth. Click here to view the full post. just for fun

Puppies 176

Puppies 2011 Branding Dogs 176

4 The Love Of Animals

DECEMBER 8, 2012

Beneful brand dog food is launching a video series featuring some fun-loving dogs that spread random acts of play in the most unexpected places. As you can see, there’s a lot of cuteness involved! Now, go PLAY with your pup (or kitty, or whatever adorable pet you have)!

2012 204

2012 Branding Pets Dogs 204

4 The Love Of Animals

DECEMBER 10, 2014

The fire-station themed renovation marks the fourth half million dollar dog park transformation by the dog food brand. About Beneful Brand Dog Food. Introduced in 2001, Beneful is one of the most successful dog food brands in the Company’s history.

2014 204

2014 St. Louis Branding Dogs 204

4 The Love Of Animals

JANUARY 18, 2013

Nestlé Purina PetCare Company announced it is voluntarily withdrawing its Waggin’ Train and Canyon Creek Ranch brand dog treats sold in the United States until further notice.

2013 253

2013 United States Branding Pets 253

Critter News

NOVEMBER 7, 2008

Here's an article highlighting some "earth friendly" makeup brands. Now, it may be that none of these brands are tested on animals (certainly not Sheila McCartney's Care right?), The article talks about health and safety, but mentions nothing about whether these products are animal-tested. It doesn't even raise the issue as an eco-concern. but the article made me question the assumption that "earth friendly" is naturally equated with "animal friendly.".

2008 100

2008 Branding Raised Animal Friendly 100

4 The Love Of Animals

OCTOBER 15, 2013

and a lovely Beggin’ branded bag to hold them all! Beggin’ has a special program going on with Sam’s Club through the end of October. You get to cast your vote to help get your dog’s favorite Beggin’ flavors featured in a special Beggin’ Party Pack that will arrive at Sam’s Club in March 2014.

2013 254

2013 2014 Branding Rights 254

Critter News

JANUARY 12, 2009

A local distributor of a popular brand of dog food said Monday it had suspended sales of the product following reports that dogs who ate it had died from aflatoxin poisoning. said the company stopped selling Optima brand dog food last week and notified its customers not to feed it to their pets after receiving complaints that dogs became sick after eating it. The food in question is from Australia.

Branding 100

Branding Australia 2009 Pets 100

4 The Love Of Animals

JUNE 30, 2012

Five grand prize winners will each receive a $5,000 cash prize, a one year supply of Purina® Cat Chow® brand cat food for one cat, and have their cat relationship story told through a Purina Cat Chow brand online video. This one is for you dear cat lovers!

2012 153

2012 Cats Branding Collecting 153

4 The Love Of Animals

MAY 19, 2011

To recognize and celebrate these special moments, Beneful® brand dog food is announcing its Dream Dog Park Contest that invites dog owners to share ideas for the ultimate dog park for their daily adventures with their best buddy.

2011 194

2011 Branding Dogs America 194

4 The Love Of Animals

JUNE 25, 2012

There were some seriously adorable pets in attendance, in addition to many great pet brands and wonderful speakers. We had a great time meeting all the furry attendees at BlogPaws this year.

2012 201

2012 Ferrets Branding Pets 201

4 The Love Of Animals

MAY 13, 2013

Care Package valued at $1,000 that will include Purina® Cat Chow® brand cat food, Purina® Tidy Cats® brand cat litter and general cat care items. Purina Cat Chow just launched “ 50 Years. 50 Shelters. ” a program that will support 50 cat-focused shelters nationwide and donate up to $200,000 in product and monetary donations to acknowledge these shelters’ dedication to the cats they serve and helping them find forever homes. Purina Cat Chow “50 Years.

2013 198

2013 Shelters Branding Litter 198

4 The Love Of Animals

APRIL 2, 2014

One lucky reader will win a one-year supply of Beneful brand dry and wet dog food and treats! Does your dog have the dinner doldrums? More than one-third (34 percent) of the U.S.

2014 232

2014 Dogs Branding Animal 232

4 The Love Of Animals

AUGUST 27, 2011

Adkins will judge the semi-finalist entries using the following criteria: jingle describes the good times enjoyed by the entrant and his/her dog (50%); musical performance reinforces the Waggin’ Train brand’s wholesome fun personality (25%); and overall creativity/originality (25%).

2011 180

2011 Nashville Branding America 180

4 The Love Of Animals

JUNE 27, 2013

Target and Purina have joined forces to create this awesome program which includes downloadable tools, and even a $1 coupon for any Purina ONE brand product. Project: Pet Slim Down is a free online program designed to help your pet lose weight.

2013 248

2013 Pets Emotional Branding 248

4 The Love Of Animals

SEPTEMBER 7, 2012

Be Happy is a new pet food brand by Nestlé Purina PetCare Company that celebrates happiness as a way of seeing the world. In addition, the brand offers the Purina Happiness Guarantee: if a consumer is not completely satisfied with his or her experience, Be Happy will provide a refund.

2012 189

2012 Branding Turkey Chickens 189

4 The Love Of Animals

DECEMBER 13, 2012

To inspire folks to get more play in their day, Beneful brand dog food is launching a video series featuring some fun-loving dogs that spread random acts of play in the most unexpected places.

2012 202

2012 Branding Dogs 202

4 The Love Of Animals

JULY 17, 2012

Purina ONE® beyOnd® brand dog and cat food and GOOD have teamed up to host the Shine a Light on a Shelter challenge and award a $10,000 grant to an animal shelter doing great work.

2012 191

2012 Shelters Branding Homelessness 191

Animal Person

AUGUST 8, 2009

And to my surprise, she picked them out of her Whole Foods brand canned food loaded with animal products. Finally, it arrived--a medium-size bag (4.4lb for $22.95 + shipping) of Ami vegan cat food (via Vegan Essentials ).

2009 130

2009 Vegan Branding Cats 130

4 The Love Of Animals

JULY 19, 2011

To celebrate the millions of cat owners around the country that make good green choices for their cats, home and environment this summer, Yesterday’s News , a cat litter brand made with recycled paper products, is launching the “ Rethink Litter!

Litter 151

Litter 2011 Branding Cats 151

Critter News

SEPTEMBER 7, 2009

As of this time, all Trader Joe's brand eggs come only from cage-free hens. Any conventional eggs sold in our stores are in a brand name carton, not under the Trader Joe's label. I decided to look online for some information regarding the "Organic Free Range Eggs" that Trader Joe's, my favorite store, sells. Here is what their web site says. A Note About Eggs At Trader Joe's we listen to what our customers tell us about the choices we give them.

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Eggs Humane Debeaking Cage Free 146

4 The Love Of Animals

NOVEMBER 6, 2009

Here is a bit more from the shop owner: Our brand, Otrada, is about creating the most stylish animal-inspired designs for you and your home. I found some at Target, some in catalogs, some in antique malls, but why wasn’t anyone creating a lifestyle brand for animal lovers?

Branding 130

Branding Horses 2009 Lifestyle 130

4 The Love Of Animals

NOVEMBER 6, 2009

Here is a bit more from the shop owner: Our brand, Otrada, is about creating the most stylish animal-inspired designs for you and your home. I found some at Target, some in catalogs, some in antique malls, but why wasn’t anyone creating a lifestyle brand for animal lovers?

Branding 130

Branding Horses 2009 Lifestyle 130

4 The Love Of Animals

JUNE 7, 2010

4 on Forbes’ list of 2009 “Best Branded Mobile Applications” after its 2009 launch as an iPhone application, now provides pet owners an even more engaging mobile experience through location-based utility, entertaining content featuring videos and photos, and relevant pet information.

2010 151

2010 Branding Pets 2009 151

Animal Person

MAY 24, 2010

particularly in the name of a blog, as that's part of branding. Yesterday's lessons learned were primarily about blogging. Today they're about language. Lesson #7 Obsessing over language can become counterproductive. And this, coming from a person with a doctorate in Applied Linguistics. I can talk about language all day, every day. How it shapes our lives and our culture. How it changes because it's not static--it's alive.

2010 114

2010 Feral Cats Feral Greyhounds 114

4 The Love Of Animals

AUGUST 13, 2009

This nationwide campaign from Purina’s Pro Plan brand promotes the amazing, but often untold, stories of pet rescue and raises awareness about its importance. The pet rescue organization that submitted the winning story will receive $5,000 in Purina® Pro Plan® brand pet food coupons.

Rescue 151

Rescue Philadelphia Branding 2009 151

4 The Love Of Animals

FEBRUARY 28, 2012

We are thrilled to celebrate Friskies Plus Day nationwide with cat lovers,” said Kamila Nelson, Assistant Brand Manager for Friskies. “We Friskies is declaring February 29 “Friskies Plus Day”!

2012 153

2012 Los Angeles Cat Rescue Kittens 153

4 The Love Of Animals

JULY 12, 2010

The winning photo will be featured on the Chicken Soup site, and of course, let’s not forget the photographer will win the brand new digital camera too! We are happy to announce the Chicken Soup for the Pet Lovers Soul Digital Camera Summer BBQ Photo Contest! The prize?

2010 223

2010 Chickens Branding Pets 223

Critter News

AUGUST 25, 2011

Given the fact that Jackson is representing a company that traffics in the fur trade, animal rights activists might get their feathers ruffled by Jackson’s continued associations with a luxe fur brand. What is the attraction of fur? I just don't get it. Wear your own damn skin! I'm disappointed in Janet Jackson and am totally taking her stuff off Rhapsody. No way will I add Jennifer Lopez either. Excerpted from Popcrush.

Fur 116

Fur 2011 Campaign Branding 116

Critter News

OCTOBER 6, 2011

The dog's fur is used to make Ugg boots, a popular fashion brand in Australia, to line the inside of the shoe. GRUESOME! Excerpted from the International Business Times. Humane Society International (HSI) called on Wednesday for a ban on the fur trade to Australia. The call was issued after the animal rights group discovered that the fur were sourced from the raccoon dog in China, ABC Radio Australia reports.

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Australia Fur 2011 Groups 109

4 The Love Of Animals

SEPTEMBER 17, 2009

Well, this is a great idea from the folks at All American Pet Brands. Now, with the launch of All American Pet Brands Grrr-nola™ Bars, Fido can get the same delicious and nutritious snack. As pet owners, we all worry about their health.

Branding 141

Branding 2009 Eggs Pets 141

Critter News

JUNE 14, 2011

If "Animal Underworld" sounds a little edgy for the august National Geographic brand -- which has a standards and practices department that vets everything for accuracy -- senior vp Geoff Daniels assures it is in keeping with Nat Geo's mission of exploration and investigation. This sounds to me like it's glorifying the use and misuse of exotic animals. I'm not particularly thrilled about it, even though they are claiming that they are not into encouraging the activities.

2011 109

2011 Arizona Investigation Branding 109

Critter News

APRIL 12, 2009

On March 19, 2009 a company representative emailed Compassion Over Killing: "…I am pleased to let you know the BOCA brand will be eliminating eggs in all of its products by the end of this year. Totally missed this story from about a month ago. We anticipate all BOCA products will be egg free in 2010." By removing eggs from their ingredient list, BOCA is withdrawing financial support for factory farms that use battery-cages. They are striking a blow against the cruel egg industry.

2009 100

2009 Eggs Battery Cages Factory Farm 100

4 The Love Of Animals

APRIL 19, 2012

Jusani Culture is a haute lifestyle brand representing a new culture of supporters for a no-kill nation. Not only are their clothes fun to wear, but they help actual shelter pets through the money that is donated via each purchase.

2012 130

2012 New Mexico Lifestyle Mexico 130

Animal Person

AUGUST 6, 2009

Earlier in the year Chiquita Brands International Inc. We interrupt regularly scheduled deconstructing, editorializing, commenting and ranting to bring you a letter from John Perkins : Dear Friends Speaking of Democracy, Honduras, and President Obama. In writing my new book Hoodwinked (Random House, Nov 2009 publication date), I recently visited Central America.

Honduras 101

Honduras Los Angeles Colombia Obama 101

4 The Love Of Animals

JANUARY 9, 2014

One aspect we realized we’d have to address is The Boy’s eating situation because there’s nothing in between his food and water ‘station’ and our brand new flooring. I’d like to introduce you to one of my two most favorite males on the planet: This is Cyrus.

2014 244

2014 Kittens Branding Chickens 244

4 The Love Of Animals

SEPTEMBER 2, 2013

Hill’s listened to consumers who stressed that they wanted more from their pet food than the same ingredients other brands offered — they wanted those ingredients in the correct proportions. I have been compensated for completion of this article. Hill’s Pet Nutrition, Inc.

2013 189

2013 Branding Meat Cats 189

4 The Love Of Animals

DECEMBER 7, 2010

The High Hopes brand donates 3.5% Would you like a fun way to celebrate a special day with your dog? What if you could also help shelter pets at the same time? If you said YES!, then High Hopes has just what you need.

2010 141

2010 Eggs Branding Shelters 141

4 The Love Of Animals

JULY 27, 2010

Fun Time Dog Shop is a brand new online shop for modern pets (and people)! It’s stocked full of high quality dog treats, interactive toys & accessories and artistic dog themed products.

2010 213

2010 Puppies Dogs Breeding 213

4 The Love Of Animals

JANUARY 21, 2012

Buy discounted food, just buy shopping food in larger quantities can you save huge amounts than buying smaller packets of your favorite brand of pet food. So you finally got that present you have always wanted since you were a little kid.

2012 173

2012 Pets Lifestyle Branding 173

4 The Love Of Animals

SEPTEMBER 21, 2012

Manufactured treats are available in a wide range of brand names, and its important to scrutinize their contents in order to make sure the best quality, most natural ingredients have been used, rather than the cheapest fillers with an exceptionally high calorie count.

2012 196

2012 Cats Rights Free Range 196

4 The Love Of Animals

JULY 21, 2011

We are happy to announce another great product from DOGSWELL , the national brand of premium dog food with added benefits. They just launched salmon-flavored NUTRISCA , which is in their line of foods made without grains. A no grainer!

2011 180

2011 Branding Meat Dogs 180