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AdMall’s Account Intelligence Helps Land Radio Branding Campaign

SalesFuel

Challenge: Create a compelling radio branding campaign to bring in new customers Amber Smith, an account executive for Federated Media , says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.

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How to Effectively Manage Your Gen Z Team Members

SalesFuel

And managers can access this information through careful reading of their employees’ psychometric assessments. After spending resources to recruit and train these employees, managers should invest in them. Understanding what an employee is interested can help managers decide the type of training to offer.

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Voluntary recall of Waggin’ Train and Canyon Creek Ranch treats

4 The Love Of Animals

Nestlé Purina PetCare Company announced it is voluntarily withdrawing its Waggin’ Train and Canyon Creek Ranch brand dog treats sold in the United States until further notice. Waggin’ Train has served millions of pets and their owners very well. No other Purina treats or pet food products are affected by this withdrawal.

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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. Customers arrive informed but eager to engage with an expert.

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Waggin’ Train Tail Waggin’ Jingle Contest

4 The Love Of Animals

Adkins will judge the semi-finalist entries using the following criteria: jingle describes the good times enjoyed by the entrant and his/her dog (50%); musical performance reinforces the Waggin’ Train brand’s wholesome fun personality (25%); and overall creativity/originality (25%). said Sean Boland, Waggin’ Train® Brand Director.

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Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

Modern sellers must evolve their sales approach, reinventing their pitch to include information that can’t be found on the internet. Sales enablement technology and training can help in this area; however, a tremendous gap remains in resources for indirect sellers. Manufacturing and CPG sellers must understand their buyer’s needs.

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Employers Engage Recovery Coaches to Achieve Workforce Sobriety

Sales and Marketing Management

Such behaviors escalate an employer’s risks and costs due to the effects on an employee’s health, performance and the business’s brand reputation. Drug and alcohol misuse by employees costs US companies $100 billion dollars per year, according to the National Clearinghouse for Alcohol and Drug Information (NCADI).

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