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“New York’s Kindest” includes Rock & Rawhide!

4 The Love Of Animals

Rock & Rawhide , the charity that helps increase adoption levels of dogs and cats in shelters, announced today that it is included in Animal Care & Control of NYC (AC&C)’s latest advertising campaign, “New York’s Kindest” for their donations and assistance in increasing adoption levels through distraction therapy.

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The Shelter Pet Project

4 The Love Of Animals

Did you know that every year, of the 8 million dogs and cats that enter animal shelters, 3 million of these healthy and treatable pets are euthanized? This new campaign, sponsored by The Humane Society of the United States, Maddie’s Fund, and the Ad Council, hopes to reverse this trend and find homes for these homeless, lovable pets.

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Blog the Change

4 The Love Of Animals

But what we love most about Best Friends is that they don’t just help dogs, they help birds, cats, horses, and more! Not only do they try to find these pets forever homes, but they provide loving care for those who aren’t adoptable. Click to find out more about how to adopt from Best Friends.

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Paws UP for Union Township Animal Shelter

4 The Love Of Animals

Rock & Rawhide , a 501(c)3 non-profit organization that aims to increase adoptions for dogs and cats in shelters by providing toys and other items that serve as a form of distraction therapy, reducing the stress and noise levels. Research has shown that if noise and stress are reduced, adoptions go up!

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Bowl by Bowl Challenge

4 The Love Of Animals

Professional photographs have been shown to greatly increase a shelter pet’s chances of getting adopted. The Bowl by Bowl goal for October is to donate 12,500 bowls of food to shelter cats and dogs. It’s such an easy way to provide help to homeless pets. Please visit the Purina One Facebook page and take the quiz!

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Shine a Light on a Shelter

4 The Love Of Animals

Purina ONE® beyOnd® brand dog and cat food and GOOD have teamed up to host the Shine a Light on a Shelter challenge and award a $10,000 grant to an animal shelter doing great work. Do you know of a shelter that is doing good work on behalf of homeless pets?

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Purina ONE Tour For Heroes

4 The Love Of Animals

At each stop, Purina ONE will give out free Purina ONE dog and cat food to all attendees (11,000 bags across the nation), and also host adoption events at local shelters. Simply log onto tourforheroes.marthastewart.com , then search for an adoptable pet anywhere in the United States and click to share with friends on Facebook.