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The Shelter Pet Project

4 The Love Of Animals

Did you know that every year, of the 8 million dogs and cats that enter animal shelters, 3 million of these healthy and treatable pets are euthanized? Luckily, The Shelter Pet Project hopes to change this! The campaign has one unified goal, to increase pet adoption. It is such a sad statistic.

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Paws UP for Union Township Animal Shelter

4 The Love Of Animals

Rock & Rawhide , a 501(c)3 non-profit organization that aims to increase adoptions for dogs and cats in shelters by providing toys and other items that serve as a form of distraction therapy, reducing the stress and noise levels. Research has shown that if noise and stress are reduced, adoptions go up!

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Shine a Light on a Shelter

4 The Love Of Animals

Purina ONE® beyOnd® brand dog and cat food and GOOD have teamed up to host the Shine a Light on a Shelter challenge and award a $10,000 grant to an animal shelter doing great work. Do you know of a shelter that is doing good work on behalf of homeless pets? Nominations are accepted now through July 30, 2012.

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“New York’s Kindest” includes Rock & Rawhide!

4 The Love Of Animals

Rock & Rawhide , the charity that helps increase adoption levels of dogs and cats in shelters, announced today that it is included in Animal Care & Control of NYC (AC&C)’s latest advertising campaign, “New York’s Kindest” for their donations and assistance in increasing adoption levels through distraction therapy.

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Bowl by Bowl Challenge

4 The Love Of Animals

We wanted to share this great initiative called “Bowl by Bowl” that challenges negative perceptions of shelter pets as well as helps feed animals in need. Purina One will donate a bowl of food to a shelter for every quiz completed on their Facebook page. It’s such an easy way to provide help to homeless pets.

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Blog the Change

4 The Love Of Animals

But what we love most about Best Friends is that they don’t just help dogs, they help birds, cats, horses, and more! Not only do they try to find these pets forever homes, but they provide loving care for those who aren’t adoptable. Click to find out more about how to adopt from Best Friends.

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Purina ONE Tour For Heroes

4 The Love Of Animals

Purina ONE has teamed up with Martha Stewart to visit animal shelters from San Francisco to NYC throughout the month of February. At each stop, Purina ONE will give out free Purina ONE dog and cat food to all attendees (11,000 bags across the nation), and also host adoption events at local shelters.