article thumbnail

Corporate Branding of Birds for Conservation: A Modest Proposal

10,000 Birds

I brushed the screen of my tablet and the image of a small bird, bold in black and gray and chestnut, filled the screen behind me. No brand recognition at all.” “But of course you’ll want to tailor your selection for your particular branding needs. And having a bird named after you or your company shows that.”

Branding 167
article thumbnail

The Jewel Hunter: A Book Review About One Birder’s Quest for Pittas and Beer

10,000 Birds

It’s my fantasy and it’s yours: Quit the job, say good-bye to the family, and bird. British birder Chris Gooddie, my new birding hero, not only dreamed the fantasy, he lived it. That’s Pitta, people, not Antpitta, which is what I foolishly first envisioned, having never birded beyond the Americas.)

Hunters 202