Mon.Mar 27, 2023

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Veterinarian-jockey breaks the mold on and off the racetrack

AVMA News

Dr. Ferrin Peterson has always wanted to ride the winning horse at the Kentucky Derby, and she has never been closer than now to achieving her dream. She’s had a total of 1,135 starts, including 102 first-place finishes. When she’s not racing, she’s busy making house calls or scrubbing in for surgery, working as an associate at Hagyard Equine Medical Institute in Lexington, Kentucky.

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How to Align Video Throughout the Customer Journey

Sales and Marketing Management

There are countless ways to use video to engage customers at each stage of the customer journey. Your video marketing strategy should be just as customer-centric as your customer journey model. The post How to Align Video Throughout the Customer Journey appeared first on Sales & Marketing Management.

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