Campaign Content Killing Vegan 
Animal Person
MAY 26, 2009
Emphasizing user-generated content, the site invites home cooks to exchange recipes, share photos, participate in contests and post messages. Next month, Meredith will begin an aggressive marketing campaign for Mixing Bowl, start a companion print magazine—and start launching cookbook authors through the site.
Animal Person
AUGUST 16, 2011
Hal Herzog’s “ Some We Love, Some We Hate, Some We Eat ” (Harper 2011), though fascinating, is ultimately depressing for vegans and animal rights activists. Well, as it turns out neither a trip to a slaughterhouse nor killing an animal yourself is powerful enough to make people go vegan. People believe one thing and do another.
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