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“New York’s Kindest” includes Rock & Rawhide!

4 The Love Of Animals

Rock & Rawhide , the charity that helps increase adoption levels of dogs and cats in shelters, announced today that it is included in Animal Care & Control of NYC (AC&C)’s latest advertising campaign, “New York’s Kindest” for their donations and assistance in increasing adoption levels through distraction therapy.

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Organizations Putting Animals First

4 The Love Of Animals

Between running errands, working late and worrying about the bottom-line, it’s no wonder our four-legged and winged friends so often go overlooked and neglected. Through heart-wrenching rescues, informative awareness campaigns and much more, they are striving to make a difference in the world for those that don’t have a voice.

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Smile!

4 The Love Of Animals

The video is a collection of photos of dogs and cats, who appear to be smiling, set to music.” ’ We wanted to bring attention to the terrible abuse and neglect of animals, but in a positive way, without showing dogs and cats beaten or in cages. People have responded incredibly well to our approach.”.

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Thought To Be Extinct For 100 Years

10,000 Birds

The Guan had never been seen in the wild after Polish Naturalist Wladyslaw Taczanowski collected one individual in 1876. Nineteenth and early twentieth century naturalists collected birds on long and arduous exploratory expeditions in the New World. A large and striking bird like this would be hard to neglect in a museum collection.