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Corporate Branding of Birds for Conservation: A Modest Proposal

10,000 Birds

I brushed the screen of my tablet and the image of a small bird, bold in black and gray and chestnut, filled the screen behind me. No brand recognition at all.” ” Glancing at the man who’d interrupted, I remembered exactly how his family first made their money and decided to move ahead quickly. “Exactly!

Branding 163
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Birding St Lucia, South Africa

10,000 Birds

Not as interesting as birds, but easier to get photos of – see a few at the end of this post, just put there in an uncaring way as I really went to St. Lucia for the birds. I sometimes wonder why green birds are relatively rare. On the other hand, “at the same time birds want to blend in, they also want to stand out.

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National Geographic Field Guide to the Birds of North America, 7th Edition: A Field Guide Review

10,000 Birds

The point is, the field guide I grabbed without hesitation was the National Geographic Field Guide to the Birds of North America, 7th Edition by Jon L. No other field guide to North American birds does rarities so comprehensively and so well. (To I miss the shorebird and get it a few days later, but that’s not the point of this story.

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It’s time for a new understanding of tanagers

10,000 Birds

” But the tanager brand is changing. Most of these birds are small, finch-like species with thick, conical bills for cracking seeds or eating insects. ” For these reasons, it is perhaps no surprise that bird bills have played a prominent role in their classification.

2003 218
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Meet Suliformes, one of the newest orders of birds

10,000 Birds

Which, naturally, got me to thinking about the newly erected order Suliformes, a development I mentioned in my December column, 2010′s Top 10 Developments in Bird Taxonomy and Systematics , but which I thought deserved further examination, for it’s one of those stories that defines the era in which we are living and birding.

2011 154