4 The Love Of Animals

AUGUST 27, 2011

Adkins will judge the semi-finalist entries using the following criteria: jingle describes the good times enjoyed by the entrant and his/her dog (50%); musical performance reinforces the Waggin’ Train brand’s wholesome fun personality (25%); and overall creativity/originality (25%). said Sean Boland, Waggin’ Train® Brand Director.

Nashville 100

Nashville 2011 Branding Dogs 100

4 The Love Of Animals

MARCH 15, 2012

Cat’ takes the fun of feeding cats’ senses through play to a completely new level,” said Alison Coburn, Friskies Assistant Brand Manager. During the height of college basketball season, Friskies’ top cat gamer, Buddy, trained to challenge the biggest gamers of them all – college mascots – to a little friendly duel-species competition.

Game 100

Game Cats Species Branding 100

10,000 Birds

MAY 5, 2020

I like field guides based on taxonomic systems, probably because I’ve been trained to work with obscure classificatory systems. There is a remarkable history behind the Peterson brand, and the elements that made it a major educational force in the early days of birding still apply.

North America 242

North America America Hawaii Birds 242