Branding Experience Killing Tips 
10,000 Birds
JANUARY 22, 2015
A mozzie bites me, so I take the “Expedition Plus Insect Repellent” from my rucksack (when I think about it now, any local brand would probably be equally efficient, but they lack the word “expedition” which immediately turns you into a proper explorer) and start spraying my hands and neck. He has earned his tip.
10,000 Birds
JANUARY 20, 2024
He subsequently leaves for Peru and gets kidnapped and killed by Sendero Luminoso – the local brand of Maoists. Now imagine a middle-aged birder, tip-toeing backwards through thornbush and you will understand what the next 5 minutes looked like for me. Having learned from my Namibian experience I walked away briskly.
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