Branding Campaign News Pets 
4 The Love Of Animals
JULY 19, 2011
To celebrate the millions of cat owners around the country that make good green choices for their cats, home and environment this summer, Yesterday’s News , a cat litter brand made with recycled paper products, is launching the “ Rethink Litter! Pledges can be made at facebook.com/yesterdaysnews. Did you know?
4 The Love Of Animals
DECEMBER 23, 2010
We got some great holiday news in our inbox this morning! On December 20th, Americans voted online to raise funds for five national pet-related charities. Adopt A Pet: $43,800. AAHA Helping Pets Fund: $12,800. The five online pet organizations featured divided the $200,000 based on the percentage of votes.
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