Branding Campaign Groups Pets 
4 The Love Of Animals
DECEMBER 23, 2010
On December 20th, Americans voted online to raise funds for five national pet-related charities. Adopt A Pet: $43,800. AAHA Helping Pets Fund: $12,800. Perhaps this is because they believe in the power of giving to others; nine in 10 adults across demographic groups agree with this sentiment (92 percent) overall.
10,000 Birds
JUNE 6, 2014
This was more than 30 years after these types of anti-coagulants had first been implicated in the deaths of protected wildlife and pets, as well as the sickening of children. Activists and environmental groups went into overdrive, and in March 2014 the State of California approved a ban on the sale of the worst types of anti-coagulants.
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