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"Change of Heart": New Book about Animal Activism

Critter News

The author is Nick Cooney and he's the Director of The Humane League, an animal advocacy non-profit with offices in Philadelphia, Boston, and Washington DC. For example, why is it so hard for our family members and co-workers – many of whom have companion animals that they love – to cut cruelty from their diets and go vegan?

Advocacy 100
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Clarification on Messaging

Animal Person

Vegan education/advocacy for animals is easiest for me when I know my audience. I was going in a different direction with this post when I read Deb's " Effective Images in Advocacy: Do We Know What Works? Of course, those people, who are often the "spiritual" ones, are particularly frustrating to deal with. this morning.

Advocacy 100