2011 Adoptable Campaign Shelters 
4 The Love Of Animals
MARCH 7, 2013
Rock & Rawhide , the charity that helps increase adoption levels of dogs and cats in shelters, announced today that it is included in Animal Care & Control of NYC (AC&C)’s latest advertising campaign, “New York’s Kindest” for their donations and assistance in increasing adoption levels through distraction therapy.
4 The Love Of Animals
DECEMBER 23, 2010
Adopt A Pet: $43,800. What an amazing early holiday present for the pups and kitties at these shelters! To tap into Americans’ desire to give back, the “$1 Million in ONE Day” campaign, which celebrates Purina ONE®’s newest product beyOnd™, kicked off in New York City with actor Josh Lucas. Operation Baghdad: $32,400.
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