article thumbnail

On a New Level of Absurdity in the Slaughter Business

Animal Person

Words like 'pastured,' 'grass-fed,' and 'free-range' are now synonymous with quality meat; they carry a potent if symbolic meaning that has eased many a consumer’s conscience and driven many a marketing campaign." Interestingly, the campaigns of happy meaters are acknowledged for perhaps being somewhat of a scam with the next sentence.

Slaughter 100