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Clarification on Messaging

Animal Person

Vegan education/advocacy for animals is easiest for me when I know my audience. And right now, Mercy for Animals' Farm to Fridge Tour is doing that, too, in addition to picketing and getting mainstream media exposure for the short film. PETA's been using horrifying images for years. I don't think any of that was wrong, per se.

Advocacy 100
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Tom Regan on Harm to Animals

Animal Ethics

Modern farms (so-called factory farms), for example, raise animals in unnatural conditions. The animals frequently are crowded together, as in the case of hogs, or kept in isolation, as in the case of veal calves.