Branding Endangered Species Experiments Species 
10,000 Birds
JANUARY 22, 2015
A mozzie bites me, so I take the “Expedition Plus Insect Repellent” from my rucksack (when I think about it now, any local brand would probably be equally efficient, but they lack the word “expedition” which immediately turns you into a proper explorer) and start spraying my hands and neck. Telia, copyright © Nitin Bhardwaj.
10,000 Birds
DECEMBER 11, 2018
For example, fancy words will be used where normal words might seem appropriate: birds of the same species are “conspecifics” (and they will never, ever “flock together”). This paper, which was cited in the paper we just discussed, conducted the relevant experiments: Addison, Jason A., It is all business. and Antony W. 2011): 265-272.
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