WVC features AVMA sessions, research results
AVMA News
MARCH 21, 2023
The AVMA offered sessions at the 2023 WVC Annual Conference as part of a year-old partnership with Viticus Group, the organization that hosts WVC.
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Sales Leads Are a Perishable Asset
Sales and Marketing Management
AUGUST 9, 2020
We know that nearly half of any group of leads will buy. The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. Regardless of the reason, the reality is that any group of leads from a given month has a life span.
3 Secrets to Setting Sales Meetings with the C-Suite
Sales and Marketing Management
FEBRUARY 26, 2018
Author: Mike Schultz, President, RAIN Group Breaking through and setting sales meetings with C-suite buyers is tough. In a recent RAIN Group Center for Sales Research report , we asked buyers how they prefer to be contacted by sellers and what influences their decision to connect with some sellers and not others.
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