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"Change of Heart": New Book about Animal Activism

Critter News

The author is Nick Cooney and he's the Director of The Humane League, an animal advocacy non-profit with offices in Philadelphia, Boston, and Washington DC. For example, why is it so hard for our family members and co-workers – many of whom have companion animals that they love – to cut cruelty from their diets and go vegan?

Advocacy 100
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On "Animal Activism"

Animal Person

And that relationship usually has something to do with PeTA. But I don't want to talk about PeTA. I want to talk about why we shouldn't be using animals and that it's infinitely easier to be a vegan than it was 20 years ago. Weighing the Impact At some level, PETA’s tactics have worked. They've hijacked enough already!

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"Educate, Investigate, Liberate"

Animal Person

Nothing like this has ever done here and we are showing the first images of Spanish farms -we have previously done an investigation on Spanish slaughterhouses www.mataderos.info ), so we want to get media & society attention about it and give them a vegan message. We don't advocate "happy meat" but veganism.

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Hal Herzog's "Some We Love, Some We Hate, Some We Eat"

Animal Person

Hal Herzog’s “ Some We Love, Some We Hate, Some We Eat ” (Harper 2011), though fascinating, is ultimately depressing for vegans and animal rights activists. Over at Animal Rights and AntiOppression , we’ve been discussing tactics and sharing our thoughts and experiences about what works and doesn’t work when it comes to advocacy.

Vegan 100
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Clarification on Messaging

Animal Person

Vegan education/advocacy for animals is easiest for me when I know my audience. I was going in a different direction with this post when I read Deb's " Effective Images in Advocacy: Do We Know What Works? PETA's been using horrifying images for years. this morning. We don't know what works. Everyone has an opinion.

Advocacy 100
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From Today's New York Times

Animal Ethics

The meat and dairy industries want to keep their operations away from the public’s discriminating eyes, but as groups like PETA and the Humane Society have shown us in their graphic and disturbing undercover investigations, factory farms are mechanized madness and slaughterhouses are torture chambers to these unfortunate and feeling beings.