Remove Rights Remove Strategy Remove Vet
article thumbnail

3 Keys to an Effective Digital Selling Strategy

Sales and Marketing Management

Author: Sona Jepsen Some companies sell to businesses and some directly to consumers, but fundamentally, digital selling strategies rest on the same principles. In much the same way that B2C consumers vet brands through social media references and online testimonials, B2B buyers are conducting more due diligence as well.

article thumbnail

The Perfect Time to Employ A Subscription Model

Sales and Marketing Management

Once a customer has identified a merchant that knows their needs and makes a product that works, the prospect of vetting and switching is all the more overwhelming,” Moore states. Leaders can’t just pay lip service to the strategy. They have to allocate resources and track the right metrics, Kellman Baxter says.

Vet 77
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 5 Ways to Pet Proof Your Home

4 The Love Of Animals

To enjoy the most of your pet (and your home), it’s best to take action with these top 5 pet proofing strategies. That’s right, it’s time to get right down to your pet’s level. And, speaking of poisons, talk to your vet before putting down any rat or ant poison, which can sicken your pet before it reaches its intended target.

Pets 100
article thumbnail

Unleashing the Power of Frontline Sales Management, Part 3: Institutionalizing Sales Management

Sales and Marketing Management

Hire the right sales managers. They know what good sales management looks like and they have a program to vet candidates for those skill sets. They set clear objectives for manager-rep interactions, and they use a consistent set of leading indicators that drive the right activities.

Vet 66