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How to Boost Revenue with an Audio Commercial

SalesFuel

What participants heard and what they read were considered by researchers to be “one and the same.” The difference in effect was purely psychological. Researchers hypothesized that audio commercials did better than written ones because of urgency. Your client should actually be using authentic human voices instead.

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How you manage makes a difference

Sales and Marketing Management

The research, completed in 2003, details how happiness extends up to three degrees of separation (for example, to the friends of one’s friends’ friends). If you want sticky customer relationships and to differentiate your brand by great service, you need to cascade a culture of recognition, support and risk-taking from the top.

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6 Tips for Connecting In the Current Environment

Sales and Marketing Management

Research and prioritize opportunities. It isn’t a formula or psychological lens to mass produce. If you need proof, think about the countless branded emails you’ve received, perhaps from an airline you flew on five years ago, saying “We’re in this together.” Offer insights from proprietary research. Practice.

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What’s the Best Approach for Upselling Customers to New Solutions?

Sales and Marketing Management

Research has a way of begetting more research. Once our research revealed the best message for when you’re the outsider trying to defeat the status quo (“why change?”) But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood.

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The Power of Pets Initiative

4 The Love Of Animals

Exercise is a vital component of a healthy lifestyle, and research suggests that owning a pet helps increase levels of physical activity. Headquartered in Brussels, Mars Petcare produces brands such as PEDIGREE®, WHISKAS®, SHEBA®, CESAR®, ROYAL CANIN®, NUTRO®, GREENIES®, KITEKAT®, CHAPPI®, and CATSAN®. A recent survey of 1,000 U.S.

Pets 100
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Top 5 Ways to Pet Proof Your Home

4 The Love Of Animals

In some homes, jumping on that brand new kids furniture , will be a major no, while other pet owners won’t mind giving their pets free reign. Take the time to research plants that are poisonous to your pet and make sure you remove them. One of the best ways to pet proof your home is by training your pet to be his own enforcer.

Pets 100
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Tech Brainpower at Your Fingertips

Sales and Marketing Management

Do you use clothing to brand yourself? Another project was to get an American Psychological Association (APA) researcher to pull all the studies on two topics: decision making and emotions. If you’re engaged in a product launch and need some imagery to match your company colors, spend some time here. This isn’t just about logos.