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"Change of Heart": New Book about Animal Activism

Critter News

The author is Nick Cooney and he's the Director of The Humane League, an animal advocacy non-profit with offices in Philadelphia, Boston, and Washington DC. What messages and techniques have been proven effective in getting people to make compassionate decisions like boycotting fur and adopting companion animals instead of buying them?

Advocacy 100
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Clarification on Messaging

Animal Person

Vegan education/advocacy for animals is easiest for me when I know my audience. I was going in a different direction with this post when I read Deb's " Effective Images in Advocacy: Do We Know What Works? PETA's been using horrifying images for years. this morning. She makes such a great point that I want to address it now.

Advocacy 100
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PETA to Start Using Porn in its Advocacy

Critter News

The fur is flying over plans by the People for the Ethical Treatment for Animals to run a porn site in the group’s fight against animal abuse. Well, uh, I really don't know WHAT to say. Excerpted from the Toronto Sun. Peta.xxx will have sexually explicit content and address animal rights issues.

Advocacy 100