Transactional or Consultative Sales Process — Which Works Better?
SalesFuel
JUNE 5, 2025
B2B sellers are adopting a more consultative sales process to better serve their customers needs and expectations. Their evolving role is forced by increased financial scrutiny and the ever-expanding crew of influencers and decision makers. Consequently, traditional transaction-focused methods are giving way to more strategic, business-oriented mindsets.
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