Mon.Feb 03, 2025

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AVMA Trust merging LIFE, PLIT

AVMA News

The AVMA Trust, the organization that provides AVMA members with access to insurance and employee benefit programs, will eventually be providing all of its services and products through one platform.

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More Than Price

Sales and Marketing Management

Buyers who say they don't have the budget are really saying they don't see enough value to justify your price. A sales rep's goal is to build such a compelling mountain of value that price reflects the tangible outcomes they will deliver. The post More Than Price appeared first on Sales & Marketing Management.

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Birding Shanghai in January 2025

10,000 Birds

Being a birder in Shanghai can be depressing. Whenever I visit a location I have not been to for a few weeks or months, it is likely the place has changed for the worse. Wetlands destroyed, fences erected, trees felled – if you want to feel upbeat about Shanghai’s environment, you better listen to the government propaganda rather than actually go outside and look around.

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TeamTrait® Adds Darby Doll as Global Brand Manager

SalesFuel

SalesFuel has promoted Darby Doll to TeamTrait Global Brand Manager. In his expanded role, Darby will take on additional responsibilities in marketing and managing TeamTrait sales, while continuing his key contributions as part of the SalesFuel marketing team. "Companies today recognize how important building high-performing teams is to gaining a competitive advantage," says Darby Doll.

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Birding Lodges of the World: Eagle Bear Lodge, Canada

10,000 Birds

Which bird species do you think is the biggest attraction to visitors to your lodge (please name only one species)? Arctic Tern American Pelican What is the name of your lodge, and since when has your lodge been operating? Eagle Bear Lodge, started in 2017 How best to travel to your lodge?

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TV Media Buying: Is CTV Better Than Linear?

SalesFuel

Consumers are spending more of their media time with FAST programming. They accept the reality that free TV comes with ads. When it comes to TV media buying, should your clients focus on FAST? Possibly. But remember that consumers are open to paying for limited ad-supported TV programming. They also have opinions about TV ads. Here are the questions your clients need answers to when it comes to TV advertising.